Ah, the quintessential sign. While you may think that a storefront sign is the predominant retail sign, there are many other types of signs that also qualify. For example, your business might utilize vinyl window graphics or free standing point-of-purchase panel board signs. In general, retail signs focus on increasing brand recognition or informing potential customers of important business information. Or both! Information can include a sale, a new product or an upcoming service change. As a result, retail signs need to walk a fine line between grabbing and holding attention while distributing information efficiently. All the while, they must work together to support your brand and create a pleasant customer experience.