Don’t think of your construction site as a temporary blemish - treat it as an opportunity to get creative with your advertising! Because construction hoarding and signs are only meant to be used for a short time, they are perfect for out-of-the-box sign ideas. Aim for generating interest well in advance of opening day. Use placards to show renderings of the finished store or its products. Let passers-by know the grand opening details. Or, advertise a contest that they can participate in on social media. Just because it’s a work site, doesn’t mean you can’t have some fun!