Added on 11 March 2014
There are some best practices when choosing letter height for maximum visibility. The United States Sign Council has published quite a technical study on the subject that we recommend you use as a complete reference guide to signage, as well as a sign legibility guide.
They provide an interesting 10-step calculation method as follows, that accounts for speed of travel, viewing distance, and viewer reaction time. There is also a lookup table to estimate viewer reaction time based on speed of travel and size of sign.
For more on this calculation method, CLICK HERE to view the whole study.
With this in mind, we have one final thought – we recommend to always get the largest sign you can afford or that your landlord will allow. Prominent signs always maximize your brand awareness and walk-in traffic.
Contact Us today to assist you in ordering your sign.