Re-Inventing the Classic: Re:Grub Burger Bar
Added on 26 October 2015
Choosing to go against the status quo in their approach to food, as well as in their design choices, Re:Grub is a bit of a rebel on the burger scene. “We’ve tweaked the classic burger to create something unique,” explains owner Jose Azares, “and we make everything from from scratch.” Not only does Re:Grub grind the grass-fed Alberta beef for the patties, they also bake their own buns and pickle their own vegetables. The future goal is for Re:Grub to be thought of, not just as a burger bar, but as a marketplace where their personal brand of buns and patties can be sold.
It’s been three months since Re:Grub opened its doors on 11th avenue, and the menu is receiving rave reviews from local foodies. But the burger bar has also built a welcoming space for Calgarians to gather thanks to its interactive outdoor mural. The mural faces the outdoor patio and features a friendly monster, named Lucas, painted by local artist Michael Grills.
Never one to follow the herd, Jose wanted his signage to be just as different but there were a few key practical considerations. As Re:Grub is tucked in between two buildings, with an extended wall on one side, Jose knew the sign had to be big and eye-catching in order to be seen from the street.
“Chris, who helped me, was really good. I didn’t have to worry about anything. He gave me options, I picked and he delivered.”
While the standard choice for company signs are back-lit illuminated channel letters, Jose felt side-lit letters were the right fit for the image he wanted to project. During the day, the black letters stand out boldly against the turquoise metal siding and, in the evening, there is an attention-grabbing white halo effect. The result is striking and, most certainly, unique.