Retail Signage List
Added on 30 December 2016
If you’re starting a new retail business this year, you may be wondering, “What kinds of signs do I really need to budget for?” We thought we’d supply a handy list of must-have signs for a typical retail environment.
1. Exterior fascia – This is the main sign with your business name or logo on it. Hopefully your name gives people an inkling of what you do, but if not, make sure it is somehow clear by using a few descriptive words or a tagline that also become part of the sign. You should have one or more of these signs to face each main direction of traffic flow.
2. Open for Business– This may not be applicable if you’re locating inside a shopping mall, but in almost any other environment, a prominent “OPEN” (or “VACANCY” sign if you’re a hotel/motel) is extremely helpful and will attract business. Many stores use neon or lit LED signs to attract attention to OPEN signs as they are the most visible.
3. Business Hours – This should be posted visibly to the exterior doors. If this can be lit, even better, since when you are closed with lights off, it may be hard to read by a person from within a car. It’s also a great idea to have the sign data changeable, for holiday or seasonal hours, or if you decide you need to change your hours from time to time.
4. Product Category Signs – Use signs inside your store to tell people what is in the store – for example “bicycles”, “helmets”, “menswear” etc. These interior signs ensure people will get a faster understanding of what your offerings are, and they will be more likely to investigate multiple areas instead of simply coming for the one product that spurred them to visit.
5. Directional Signs – These include instructional signs such as “Place Orders” and “Pick Up Orders”, or “Customer Service” and “Washrooms” signs. Map out your business and ensure you have enough directional signs.
6. Safety Signs – Signs marking exits, fire escape/stairwells, push/pull doorways, fire extinguishers, “slippery when wet” and other areas should be properly placed. If you’re concerned about safety or access around display racks, we do encourage you to have your site inspected by City Fire Inspectors.
7. Parking Signs – Clearly mark where customers of your business are permitted to park, and for what duration. This will ensure your parking spaces are maximizing their benefit to your business.
8. Pylon Signs – If you can get a panel for your business within a multi-tenant pylon sign, or even get a dedicated pylon sign that attracts vehicle traffic, this will be a great benefit to your business, as it is very much like having your own billboard. It is also a good idea to refresh a pylon sign with a new design every few years, passers-by will often take notice of something new in their visual spectrum. Also, design of multi-tenant panels is tricky (since your business name and logo must compete with others in the sign) so do ask us for assistance in design if you do not already have a graphic designer on deck.
9. Decorative Signs – Beautiful lifestyle graphics are superior silent “salespeople” that help your merchandise create a compelling image and appeal to various categories of customers. If you’ve got some wonderful photography, or can access it through brands you might carry, we encourage you to create large, photographic imagery that creates a lifestyle to appeal to your customers. Screens to display product videos are also an excellent idea.
10. Philosophy and Policy Signs – Your mission, your history, your customer service guarantee, your environmental philosophy – these are all messages that will set you apart from the competition. Consider making signs containing these messages and placing them proudly for all to see.
11. Sandwich board signs – If walk-by traffic is a priority, consider some sandwich boards. These are free-standing A-frame signs that can be easily moved outside set up to direct traffic. If you use “chalk paint” you can also rub off and change the messaging using colourful chalk!
12. Directory Signs – If you’ve got a big, multi-departmental store, consider a floor map or layout near the entryways, allowing people to easily locate key product categories in your store. This will enhance the customer experience and once again give people a better understanding of the full range of merchandise you offer.
With these in mind, we at Topmade would be very happy to help you build a budget, and produce signage for your entire retail environment. Please contact us today to start planning.