Where To Position Your Signs
Added on 6 January 2014
There are no hard and fast rules about positioning your sign, but we’ve put our heads together to give you a few insights:
- Are customers walking or driving? If customers are walking in a mall or an outdoor shopping area, you will need signs at eye level, on any doors/ windows (avoid the “which is the right door?” problem), and if the sidewalk is narrow, perpendicular to oncoming foot traffic. You can also try sandwich boards if they do not block foot traffic, and if allowed in your community shopping area. If your location will be viewable by driving traffic, ensure it is viewable (preferably perpendicular) to traffic in both directions and is within eye-lines of both trucks and cars (up to height of traffic lights generally best).
- Where will customers likely have to park? If customers are likely to park far away from your store, consider signs that lead them to you and encourage them to visit you. These might be in an elevator, or walkway, or food court near you. Ensure you appear correctly in any directory panels or electronic directory board categories in which you qualify. Consult your landlords to see what is appropriate and allowable.
- How will they navigate in-store? Once in your store, customers must easily be able to get a “lay of the land.” Include a directory at the entrance if you have lots of departments/features, or easily visible signage categorizing your merchandise for ease of location. If you expect people to shop for longer periods of time, include directional signage for washrooms. If you expect line-ups, ensure you have signs to direct people. Of course, ensure exits are marked for safety, and doors for direction of opening.
Here are a few examples:
Remember – visibility is the key – and it may take years until you perfect it within your location. Do your best, keep optimizing, and we’ll be there to assist you every step of the way.
Any more thoughts on where to position signs? CONTACT US – we’d love to assist you.