Brand New Name, Same Great Care: Signal Hill Medical Center becomes West Springs Medical

In September, Signal Hill Medical Center moved to a new location and became West Springs Medical. A growing residential neighborhood in the southwest of Calgary, West Springs was the perfect spot for the family-centered practice to continue providing great medical care. And, with the new name, came the additional opportunity for West Springs Medical to rebrand. As a result, they also launched a new logo and website design. Using a bold color scheme of bright blues and greens, West Springs Medical’s current look is fresh, modern and welcoming.

However, while West Springs Medical has gone through some exciting changes, their commitment to comprehensive quality patient care remains the same. Dr. Anish Acharya explains, “We are an established practice with a focus on family medicine. We believe in providing quality care, not rushing through it.” Offering a wide range of services, West Springs Medical provides walk-in hours and is currently accepting new patients.

For West Springs Medical’s office, Topmade created two identical LED illuminated signs, of the logo and business name, using channel letters.

Channel letters are 3D letters, usually made from metal or plastic, that are equipped with LEDs or neon light. Each letter has a “face” (the front), a “trim cap” (an embossed outline which holds the face to the return) and a “return” (the sides).

During the day, the embossed white trim and returns help define the individual characters. At night, the sign is front-lit for easy recognition. In fact, channel letters have quickly become a top selection for businesses due to their dynamic visual appeal in any lighting conditions. Unlike a box sign, which is largely a flat surface, channel letters have significant depth. In addition, any color of light can be used with the letters.

Do you have any questions about what signage would work best for your business? We’d love to hear from you! CONTACT US today.

A Healthy Start: Supplement King’s Grand Opening in Beacon Hills

On October 24^th, Supplement King had its grand opening at its Beacon Hills location. The day started with a crowd outside the door, excitedly waiting for the store to open. By closing time, 750 customers had visited. A great success. The choice of store location was strategic – not only is it in the middle of a busy shopping area but it is a quick walk to the popular gym, GoodLife Fitness.

The Supplement King brand began in Halifax, Nova Scotia but its founder, Roger King, was quick to grow his empire of health and fitness supplements. Currently, there are 5 stores in Alberta and 19 Canada-wide. The Beacon Hills location holds the exciting position as the first in the city of Calgary. What sets Supplement King apart from its competitors, according to franchise owner Chris Vermeersch, is its one-two punch of unbeatable pricing and excellent customer service. And while they are a major retailer of sports supplements, they are just as focused on promoting general health and fitness for all ages.

But it’s not just about great value or prime location, explains Chris, it’s also important for Supplement King to present a visually appealing store to entice visitors. And part of maintaining that professional look relies on clear signage. As a major Canadian retailer for sports supplements, Supplement King is a brand that, like many of its customers, is going places fast. Topmade Plastics and Neon Signs offered Supplement King the quick and expert service needed to get their signs made and installed on-time for their big debut.   

Re-Inventing the Classic: Re:Grub Burger Bar

Choosing to go against the status quo in their approach to food, as well as in their design choices, Re:Grub is a bit of a rebel on the burger scene. “We’ve tweaked the classic burger to create something unique,” explains owner Jose Azares, “and we make everything from from scratch.” Not only does Re:Grub grind the grass-fed Alberta beef for the patties, they also bake their own buns and pickle their own vegetables. The future goal is for Re:Grub to be thought of, not just as a burger bar, but as a marketplace where their personal brand of buns and patties can be sold.

It’s been three months since Re:Grub opened its doors on 11th avenue, and the menu is receiving rave reviews from local foodies. But the burger bar has also built a welcoming space for Calgarians to gather thanks to its interactive outdoor mural. The mural faces the outdoor patio and features a friendly monster, named Lucas, painted by local artist Michael Grills.

Never one to follow the herd, Jose wanted his signage to be just as different but there were a few key practical considerations. As Re:Grub is tucked in between two buildings, with an extended wall on one side, Jose knew the sign had to be big and eye-catching in order to be seen from the street.

“Chris, who helped me, was really good. I didn’t have to worry about anything. He gave me options, I picked and he delivered.”

While the standard choice for company signs are back-lit illuminated channel letters, Jose felt side-lit letters were the right fit for the image he wanted to project. During the day, the black letters stand out boldly against the turquoise metal siding and, in the evening, there is an attention-grabbing white halo effect. The result is striking and, most certainly, unique.