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sandwich boards
Businesses in industrial parks can rely on large pylon signs to catch the attention of passing traffic. But, if you’re located on a busy shopping street downtown, you don’t have that luxury. Not only that, but when you’re walking down a tight street, it’s difficult for people to see a storefront sign until they’re right in front of it! So, whether it’s a bylaw or space issue that’s causing you grief, you need a sign that’s mobile and at eye-level to entice people inside. That’s where sidewalk signs, or sandwich boards, come in.
Truly versatile, sandwich boards can vary in size and format, from interchangeable panel boards to customizable chalk boards. If you want to be able to update it constantly, with specials of the day, a chalkboard or dry erase sign is the best option. Or if you have a few set sales a year, you can use a panel board. With a panel board sandwich sign, a few poster graphics can be designed and printed in advance and switched out easily into a weather-protective case. If the content of your sign is static, featuring your logo, store name and “we’re open!” for instance, then a standard sandwich board with a permanent graphic will be the easiest solution.
Sandwich signs can help lead pedestrians your way and, at the end of the day, can be easily stored inside. While easy to use, you should check on your sign periodically to make sure it hasn’t collapsed or that it needs to be cleaned. If windy weather is an issue in your area, certain sandwich board designs allow for weight, such as sand, to be added into the base. Wheels can also be added, to make it simpler to move and store.
Sandwich boards are often a solution to the downtown storeowner’s advertising problem, but always check with your local zoning laws to see if they are allowed in your area or if there are any sizing or placement restrictions.