retail signs

Ah, the quintessential sign. While you may think that a storefront sign is the predominant retail sign, there are many other types of signs that also qualify. For example, your business might utilize vinyl window graphics or free standing point-of-purchase panel board signs. In general, retail signs focus on increasing brand recognition or informing potential customers of important business information. Or both! Information can include a sale, a new product or an upcoming service change. As a result, retail signs need to walk a fine line between grabbing and holding attention while distributing information efficiently. All the while, they must work together to support your brand and create a pleasant customer experience.

While certain types of retail signs are optional, and will depend on your store’s location and purpose, there are a few you’ll always need for your store to operate efficiently. These crucial signs include an exterior sign at your main entrance, a sign that lists your business hours, and interior signs to help your customers navigate the space. These interior signs can include directional and safety signs, to indicate where order pick-ups occur or where the bathrooms are, and product category signs. In addition to these basics, you may also want to use decorative or policy signs, to appeal to a customer’s emotional side. These signs utilize stunning photography of your products, or careful messaging about your brand, to share a bit of your store’s personality. This is a great way to set you apart from your competition.

Each retail signs works together to create a unified, pleasing experience for your customer. So, while you need to pay attention to each sign design, you also need to plan how many you will need and where they will be placed in the store. Your product category signs, for example, will depend on how you decide to organize your store offerings. You will also want to identify what parts of your store you want to highlight and what sections of your store are low performing. Both of these areas could benefit from extra signage and displays.